Information Management College Case Study Example | Topics and Well Written Essays - 500 words

education Management College - Case Study ExampleField representatives used intranet access which effectively limited the reportage area. Analysts had limited access to sales data due to the difficulties in working with the database. Even then, the data may contain discrepancies and errors. For Lexmark, they had no means of responding rapidly to the needs of the retail partners.On the other hand, the new dust allows retailers, analysts, and sales representatives to easily access the system from remote locations. A centralized database linked with sales development from the retail partners allows almost real-time nurture management. Tools integrated into the system allow analysts to monitor sales information and respond to the needs of the partners and customers. Information flow within this new system is almost seamless.The new system allows Lexmark to make decisions quickly to respond to the needs of their partners. For one, the inventory tracking integrated into the system a llows the company to quickly send out additional items to their retailers. Knowing the sales of particular products also gives the company information on the consumer aspect of sales and can adjust their production quantity and schedule accordingly.