Understanding the Value of Creativity in Advertising

Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things. † (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades.The changes have been good in terms of Technology advancement, Medium and more methods to attract consumers and on Creativity. This study represents how creativity impacted advertising and understanding the value of creativity in advertising through the Review of various literatures. The importance of creativity factor in advertising has got wide recognition by many researchers, practitioner, but there is a miss of true & systematic research to define advertising creativity and how it relat es to ad effectiveness.The review study discusses some campaigns that have left their strong impression on consumers. The presented review study tries to come up with some evidence of creativity by reviewing expert views, past literature in advertising and marketing. The study discusses different forum on how creativity works, and what makes an ad to travel good or poorly. It summarized the value of creativity in advertising through Expert interviews, published material and related secondary data to understand the logic. Methodology: This study used a review study method to analyze the secondary data & observations.David Ogilvy once quoted that â€Å"If it doesn't sell, it isn't creative. † In this review study researcher  has analyzed secondary data through the series of interview, expert comments, and live cases of various literatures and through live observations to understand the value of creativity in advertising. The review paper includes a various article, discussion and market insight from the leading marketers, creative director insights about how this promising form of advertising is constantly evolving. INTRODUCTION AND BACKGROUND: Creativity is seeing something new when you look at something old; it is all heart of civilization and is the driving force of revolution†-David Ogilvy It is an accepted fact that there should be an element of creativity in an advertisement. This creativity is something new, unique, extreme attractive and appealing to the consumers. In fact, advertising itself is a creative process. It is the outcome of long term planning and hard work on the part of the copy writer & creative director who prepares & shapes the final copy of advertisement. http://www. baclubindia. com /forum/files/37_37_creativity_in_advertising_project_report. doc In today’s media landscape advertisers find it even more challenging to break through the clutter of competing ads in order to shape consumers attitudes and intentions. A good alternative strategy to greater advertising spending may be more creative advertising. Understanding the fact that creative ideas do not come over night they are required to be developed through systematic thinking. Breakthrough ideas might appear to be instant or impulsive, but they are not.They are based on sound strategy, outstanding visuals and copy, and the correct application of timing and media. The art is in ensuring that all elements of communication work together so that the end result is more powerful and effective. http://crackminds. com/? p=221 There are much bold evidences that significant changes faced by this industry. Some of these changes are good: big ideas, innovative partnerships, & interesting new work, that show what advertising can do for brands.Advertising allows you to communicate a salient message to a large group of consumers faster than any other form of communication. It allows you to truly connect with your consumer; it gives you an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, honest awareness and accurate that there are products, places, styles or sensibilities that cry out for attention or action.To do that there are various styles of advertising, a soft sell or a hard sell, a subtle approach or a blatant approach, an informative style, humor or a modern and edgy one. Style will always change: with the product or service you are selling; with the timing of the message and with the medium you are using. But important aspect is how you can engage your consumers to watch that Creative challenge you took with the blend of style.The important thing is finding the right balance between defining a good creative message and execution. The true craft is in identifying ways to interest consumers in what is being offered at the same time justifiable creativity. A creative strategy can put you on the right course, but in a wor ld filled with distractions and clutter you must develop communications that capture consumer attention and interest. The key is delivering the selling point in an interesting, single-minded, non-contrived manner.Some advertising sells brands. Great advertising also builds them. Advertising might, at times, trod on the fine line between creativity and ethical considerations. Creativity makes advertisement popular among the consumers and motivates them to purchase advertisement specific product. The advertising message is received well by the target audience for follow-up action. LEARNING FROM PAST: SOME HERITAGE BRANDS AND RECALL VALUE In India there are some brands who have acquired distinct space in consumer mindset.These brands played very important role in initial marketing era, and managed to become an unforgettable brand for Indian households. These brands have endured the test of time. Colgate Toothpaste, Vimal, Pear's soap, Mysore Sandal Soap, Woodward's Gripe Water, Dabur, Amrutanjan balm, Vicco, Pond’s, Surf, Amul and Prestige Pressure Cooker are symbols of heritage brands of India. Some of these brands are represent the Indian culture. Sometimes the brand relies heavily on product and price features, rather than advertising creativity.The recalled values of some of these heritage brands are higher than today’s brands, the Colgate’s Surkasha chakra, Vicco’s jingle â€Å"Vicco turmeric nahi cosmetic† Advice of lalita ji for Surf,† Surf ki khariddari mai hi samjhdari hai†, Bajaj with it all time hit tagline ‘Hamara Bajaj’, or it be Lux with tagline â€Å"filmi sitaron ka saundarya sabun†, & Dalda-vanaspati was a impressive success and ruled the perch during its time, the unforgettable Liril campaign, the ad was all about waterfalls, abundant water and the girl splashing about in total abandon singing â€Å"la la la la laaa†.The ad was major success & very much appreciated, at the same time it became the highest selling premium toilet soap in a period of two years. Basically Most of the Heritage brands appeal to many age groups, probably the product /brands is what used by one generation, had been used by the previous generation and is used presently by the current generation. Understanding the success mantra behind these heritage brands can be tough but there are strong evidence stating towards their advertising appeal.The uniqueness of the campaign leads towards the high recalling. The frequency of television commercial was less and during that era there wasn’t much competition and managed with only National TV channel, â€Å"Doordarshan† these brands made their presence heavily on consumers, whereas Today’s as a competitive market emerged in various categories i. e. soaps, shampoos, TV’s fridge, Air conditioner and computers so did the media options to reach more people. THE CAMPAIGNS: HOW CREATIVITY WORKS?The current scenarios focuses that advertising has altered in many ways, now advertising become more and more creative, and getting real. Creativity increases the brand value. There is enough evidence that value for a brand will be formed through creativity. With Pointing on India’s phenomenal growth, it has become even more important for ad agencies and their clients to gear up together to meet challenges that come with such expansion. Creative ideas have no boundaries, Ideas can strike anytime.A successful & great creative idea can give brands the required thrust to explore new heights. It is very important that with creativity involved in advertising it should not forget its basic agenda –of informing, convincing, and selling. Creative advertising needs to intelligent, sharp, imaginative to the point and extremely catchy. It must motive people to purchase advertisement product. The message and appeal made should be able to make positive impact on the consumers. The creativity develops n ew useful ideas which further fulfill the desired requirement.Creativity should focus the attention of the customer on the product and he must feel the urge to have that product for same benefit. This suggests that creative advertising should be able to create demand for the product when it is introduced for the first time. Some of the distinct creative ads impacted hard. VODAFONE’S Creation â€Å"The Zoozoo†: After successfully rebranding â€Å"Hutch to Vodafone† Vodafone Essar Limited, the India-based subsidiary of the global mobile network operator, Vodafone started expanding its presence in pan India.The new avatar of Vodafone is â€Å"Zoozoo† has created a new dimension of creativity. The Zoozoos advertising campaign highlighted the different value added service (VAS) offered by the company. This creative aspect got huge appreciation from the customer and they say you simply Love them and you just can’t ignore them. The Zoozoos were everywhere . The creative ad series of 30 TVCs, were Created by Ogilvy & Mather for IPL Season 2. The Zoozoos Coffee Mugs and T-shirts became instant hit in the market.Prior to this what Vodafone did to show the transition from Hutch to Vodafone, ad agency O&M launched a rather direct, thematic ad showing the trademark pug in a garden, moving out of a pink colored kennel symbolizing Hutch, and making his way into a red one (the Vodafone color). A more energetic, chirpier version of the ‘You and I’ tune associated with Hutch, plays towards the end, as the super concludes, ‘Change is good. Hutch is now Vodafone’. Public Awareness: A simple public awareness TVC shows a man manipulating a remote control toy car in an office set up.He receives a call and tries to answer it with continuing to manipulate the controls of the car. The car crashes. The message is clear and gets across with no extra layers. Driving while talking on a mobile can cause accidents. ‘IDEAâ€⠄¢ Cellular: The ideas of Idea cellular campaign were worked really well. It has been an interesting and almost ‘off the track’ ride for the brand belonging to the Aditya Birla Group. This cellular service used its brand name â€Å"idea† and real social issues to successfully showcasing its message in the consumer’s mind.The campaign shows ugly reality in the social and political arena in India, it’s very unique and different combination of creative aspect, â€Å"What an Idea sir ji† campaigns raised issues related to Caste wars, Education for all, Democracy, health Campaign, ‘walk and talk’. The creativity of ideas worked well, while the team is well aware that most of the solutions it propagates in its ads may seem improbable, but at least it makes people think. The job is done if consumer also starts saying â€Å"what an Idea, Sirji!! There are many creative ads which made a direct entry into customer mind.Camlin’s Per manent Marker made a distinct effect on the consumer it leaves Lowe Lintas, devised a cool concept for the brand to advertise the product. This time this is OOH advertising, the simple but eye-catching hoarding, with the three cut-out men having mechanically-backed moving limbs, trying to wipe off the words written in bright red, also displays the product – the permanent marker. The category of permanent markers are a very low involvement, in such scenario also ad agency had done clutter breaking, and at the same time, something that brings out the essage clearly – here the message being ‘permanent'. † WHAT MAKES ADS TRAVEL GOOD OR BAD; A REALITY CHECK There are numerous factors play roles in determining whether advertisement travel well or poorly. Marketers need to test multiple markets to get a full understanding of an ad’s likely effectiveness, but it becomes equally imperative to understand what it takes to beat the odds and create a truly Creati ve Advertising. The combination of creativity and the characteristics of ads that travelled well are, Children, Celebrities, Music, Humor and Emotions.In India presence of Celebrities makes a big difference and this can work across markets. True to the phenomena that the famous celebrity can contribute to an ad travelling well but the ultimately success comes down to the power of good copy. Humor, this word will now be associated with advertising for a long time to come. Humor can work greatly well, probably because it was cracked not long ago by the advertising fraternity, Or probably because the otherwise fretting Indian audience feels largely pepped up with humor in ads, and therefore, there are more chances of an ad acquiring mind space.Whatever be it, it's a formula which now everybody is trying hands on. Some ads are surely worth the effort. Particularly when it comes from visual and music, the examples can be ‘Happydent white’, and the great ‘Amul butterâ⠂¬â„¢ print series with â€Å"Amul girl† , ‘Fevicol’ ads, ‘Mentos’ , Vodafone ad Children in the ads can certainly help to travel well it is not simply the cuteness that adds to creative portability, but rather the child’s unique perspective and reaction to an event within the ads.An excellent example is â€Å"Dirt is Good or ‘Daag Achche Hai'† ad for Surf Excel, in which a brother â€Å"fights† the mud his sister fell into. And the recent on which shows a little boy pretending to be a dog in order to make his teacher, who has just lost her dog, smile. Of course, in the process his white uniform gets mud spattered and totally worthy of a Surf Excel wash. This one from Lowe Lintas tugs the heart strings. This campaign sticks to its ‘Daag Achche Hai' premise.Bank of India showing kid with piggy bank is yet another creative scoop. At the same time advertising that generates an emotional response also has its own benefit, like it can help generate engagement and memorability and it can help the emotions transfer to the brand shaping the brand perception. Dove’s real beauty campaign is perfect example. CREATIVE ADVERTISING: IS THERE A STRONG NEED: Most brands in the same category deliver more or less the same functional benefits and answer the same needs of the consumers.With so many products on the market having the same function, the only way to position a product, service, or company differently from anything else in the same category is through creative development in advertising. Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The Indian consumer has changed if we focus on this issue there is a lot more on the menu to choose from.Now the message unlike the past is no longer a one way process. But public opinion is far more mobilized, they have immediate platform for expression. The expert believes that the creativity in advertising could never exist in isolation without a context. The success of final product completely depends on empathy and the relevance of message it intends to deliver. The trigger for ideas and insights must necessarily come from the environment. The new millennium is just decade old, advertising, which is about creating demand, also has undergone a complete transformation.Many things have changed and many things have stayed exactly the same in this industry. The media agencies have witnessed the tremendous growth in skills set. If one critically analyze, â€Å"advertising reflects the mood of the times. The simplistic inform-persuade-sell mode worked beautifully for a long time but once communication became sophisticated, technology entered, there was a paradigm shift. Multi-tasking became the order the day. It is not uncommon to see today’s kids on the mobile while hitting the net, right?So in this age of Youtube, Twitter and Facebook, advertising content has to keep pace. It can’t be as direct, naive and simplistic as it once was. The new-age consumer would dismiss it, straightaway. † For hard-core information and details about products and services that are in the hi-ticket category, the internet provides it all; one doesn’t have to completely depend on advertising. So the job of advertising today is to primarily push the brand in an endearing fashion that triggers the recall factor, and examples discussed indicates that ‘creativity’ stored better recall value.Unlike other businesses, advertising is ultimately a people's business. Thus creative advertising that sells is the results of three ingredients: people, information, and environment. If you create the appropriate environment for creative people with right information, they can create great advertising. To make the right enviro nment, Ad people must bond together as a ‘team' not as individual. Therefore, creative advertising that actually sells is the result of ‘team work. ‘ This is one single most important characteristic of creativity in advertising business.Creativity resulting from ‘team work', effectiveness and communication, these are the key factors in successful advertising campaigns. The Ad agencies must strive for balance between them. How many TVCs of toothpastes, soaps, creams, shampoos, of different companies could were differentiated from one another? Examples are many, all toothpastes promises white teeth & fresh breath some shampoos promise Zero Hair Fall, another one promises Zero Dandruff and remaining guarantee strong, shine and strength.With creative ads they can certainly communicate it differently so as to create a distinct brand image in the minds of the consumer,† Consumers often remember and memorize the creative ads than the product; rarely any advert isement makes the product memorable. So understanding the various dimension of advertising creativity is important. To fully understand creativity, one would need to expose what factors are generally held to comprise it. Some dimensions are Novelty, Meaningfulness, Well Craftiness, Positivity, and Humor.

Organizational Chart Essay

The company I worked for in the past was FORE Properties. This was a chain or apartment communities that were all purchased and built by the owner and run by the property managers, assistant property managers, and the leasing team. The â€Å"chain of command† went as follows. This is my knowledge to the best of my ability. New positions may have been added or I was never aware of their presence. There are many different reasons why I did not enjoy working for this company. None of them have anything to do with the organization structure. For one, I accepted the position as leasing consultant when I was 3 months pregnant. After working for the company for a few months, I was told that my appearance was unsatisfactory. I was wearing clothes from Motherhood Maternity and looked better than most employees. They were referring to my face because I had severe acne due to the stress of the pregnancy and the job. They were also referring to my hair because it had recently been cut short. My regional actually told me I looked sick. I had extreme fits of morning sickness throughout the whole pregnancy, so looking sick came with the territory. My job was actually threatened several times due to my â€Å"appearance.† Another reason I did not enjoy working for this company is because on one occasion, I was in the shower, getting ready for my regularly scheduled weekend work day, which I hated because I could not spend time with my family, and I slipped in the shower. I was immediately rushed to the ER because being pregnant and falling is a serious issue. I contacted my manager as soon as I could to let her know that I could not physically make it in the office that day and she wrote me up because I contacted her AFTER the office should have been open. I explained that there is nothing I could  have done differently and that my child’s life was in danger. I refused to sign the write up to admit that I was guilty of anything because I wasn’t. The main reason I did not like the job was because the product I was trying to sell was disgusting. For starters, the apartments are income restricted. You have to make a certain amount of money to live there, so it is pointed toward a lower margin. The apartments themselves were never cleaned, stunk like cigarettes, and had multiple different kinds of linoleum and carpet throughout a single apartment. My manager could have paid to have each apartment looking amazing, but instead kept her budget low so she would receive a bonus for not going over budget. I mentioned this several times to my regional, and even had her come and view our apartments, but we were told to lease them anyways. I tried to explain that no one would want to live in an apartment like this. I myself come from the ghetto of South Austin Texas and have lived in some DISGUSTING apartments, but I would not chose to live in these apartments if you paid me. They still put a sense of urgency on us to get the apartments leased and began threatening our jobs. The whole situation was horrible and I am glad I got out of it when I did. I was even told to constantly walk up to the third floor to clean cockroaches out of the breezeways when I was 9 months pregnant. One time I was even told that I would be standing on the corner in a clown suit with a sign that points to the apartments to get traffic in. Being 9 months pregnant, not fitting into the costume and it being 110 degrees outside, I put my foot down and contacted HR and explained what I was being told to do. I was protected from the dressing like a clown, but still expected to walk up and down three flights of stairs in high heels and about to deliver a baby. If I was the regional, the manager, or even the owner, I would invest more time and money into making the property look amazing, inside and out. I would be sure that each and every employee is treated as fair as possible. I would never expect anyone to do anything that they could not physically do. I think the more you push someone to do something, the more stressed out they become and the less they provide you with good work. In conclusion, working for a company has its up’s and down’s. It is up to each level of the structure to make the best of each situation that they are dealt. If they see something that is not right, they need to take charge and handle the situation immediately. I wish that in several instances, my  assistant manager had spoken up for me and handled the situation instead of keeping quite out of fear of losing her job as well. REFERENCES Green, Sarah. Personal Experience, (2010). Working as a leasing consultant for FORE properties. Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.

Filipino Values Essay

†¢Close Kinship – a Filipino considers family as an important social structure that they must love and care. Close family ties results to the family still being intact regardless that the children are old and with families of their own. †¢Respect for Elders – the use of â€Å"po† and â€Å"opo† in conversing or addressing older people is a sign of a Filipino’s respect for the elders. Filipinos do not send their elders to nursing homes because they still value the worth and presence of the elders at home. †¢Hospitality – the Filipino community are very warm and hospitable. They even give â€Å"PASALUBONG† (WELCOME GIFTS) AND â€Å"PABAON† (FAREWELL GIFTS) TO GUESTS. AT TIMES, THEY SACRIFICE THEIR OWN COMFORT TO ACCOMMODATE THEIR GUESTS VERY WELL. †¢Strong Faith in God – their faith in God keeps them united to overcome all the problems and challenges of life. †¢Flexibility / Adaptability / Resiliency – the Filipinos have the trait to laugh at themselves and THEIR MISFORTUNES OR FAILURES. THIS IS A COPING MECHANISM TO BALANCE EMOTIONAL STRESS AND TO BOOST THE CAPACITY TO SURVIVE. THEY CAN SMILE IN MIDST OF PROBLEMS AND HARDSHIPS. THEY CAN STILL CRACK JOKES DESPITE THE STRESSES OF THEIR DAILY LIVES AND DURING CALAMITIES. THEY ARE STRONG AND CHEERFUL PEOPLE. †¢Ingenuity and Creativity – they are good inventors. They often improvise and make productive use of available resources. †¢Patience and Self-sacrifice – a remarkable quality of a Filipino is his capacity to endure difficulties and hardships. Maybe related to the long suffering they endured during the many colonization in Philippine history. They are patient enough to wait for their turn to be blessed with greener pastures as long as they do what is right and good. †¢Hard work and Industry – Filipinos are globally recognized for their excellent performance in any physical and technical tasks. Maybe visible due to the desire for economic security and advancement for one’s self and family. †¢Readiness to Share and Help – they’ re always ready to lend a hand, not only in times of need (CALAMITIES OR DISASTERS) BUT ALSO IN FESTIVE OCCASIONS (â€Å"FIESTAS†, BAPTISMS AND WEDDINGS). THE â€Å"BAYANIHAN† SPIRIT, OR GIVING HELP WITHOUT EXPECTING SOMETHING IN RETURN, OF A FILIPINO IS WIDELY ADMIRED. NEGATIVE VALUES †¢ Fairness and Justice – they always show concern for the well-being of others. They uphold the humanity of all people and regard everyone with respect and empathy. They are keen on interpersonal relationships, their primary source of security and happiness. Fairness & Justice –> Equality –> Social Justice –> Development & Progress. †¢Ã¢â‚¬Å"Ningas Kugon† – â€Å"kugon† is a kind of grass that burns easily when dry but extinguished easily as well. Like the cogon grass, Filipinos start things with great enthusiasm but at the first sign of difficulty, the enthusiasm is consumed as fast as it has ignited. †¢Colonial Mentality – Filipinos prefer foreign-made products instead of patronizing Philippine-made ones. This result to higher gains for foreign businessmen than local businessmen. Thus, it motivates Filipino businessmen to improve the quality of their products to make it more competitive against foreign ones. †¢Ã¢â‚¬Å"Mamaya Na† or â€Å"Bukas Na Lang† Habit – a poor habit, a sign of laziness, of leaving for a later time what can be done at the moment or today. Thus resulting to stacked workload to be done and then complain about it. †¢Crab Mentality – a troublesome trait evident in a Filipino where when one sees the progress of a comrade, the other becomes resentful rather than happy for the achievement. Rather than to praise, he would highlight everything negative about that person in an effort to bring him down or destroy his reputation. They would focus on other’s own faults rather their own inadequacies. †¢Ã¢â‚¬Å"Patigasan† – most Filipinos find it hard to say â€Å"I’m sorry† or â€Å"pasensya na†. Their precious pride always gets the best of them. †¢Ã¢â‚¬Å"Kanya kanya† – a trait which shows self-centeredness and lack of regard for others. There are Filipinos who give priority to what they and their families could have, rather than what they can do to share their wealth and serve others better. This trait shows poor signs of patriotism, loyalty to community, and concern for the needs of others.

Understanding the Concepts Essay Example | Topics and Well Written Essays - 1000 words - 3

Understanding the Concepts - Essay Example A negative NPV means that the investment has limited chances of accessing its investment capital. NPV is the best approach that an investor can use to determine whether a certain project will be profitable or not. The payback rule is a method that tells the investor the amount of time that a project will take before it recaptures the cost of investment. This does not take into account the time value of money. In addition, cash inflows after the investment cost is recovered are not considered. Moreover, the value the project will offer to the shareholders is not considered when using payback rule (Rudolf, 2008). When comparing NPV and payback rule it has to be noted that NPV takes into consideration assessing of new investments and comparing them with the other investment alternatives. At the end of the day, the investment that presents the highest net present value is the one that the investor has to go for. This will ensure that the investor gets the highest return from the project. Net present value method is an easy process that presents straightforward explanation of the investment capital value because it expresses it in monetary units. Another advantage is the possibility of adapting the discount rates for different periods. The investment with the highest NPV is what is most preferred by any investor who wants to stay in the competitive world of business. NPV offers an easy way of interpreting investment because it assigns monetary units on the capital value (Rudolf, 2008). On the other hand, payback rule gives the time that an investment will get back the invested capital without assigning any monetary units to the capital. The investment that offers the shortest payback time is the most preferred by the investors. Comparison of alternatives is possible when using the payback rule because it is used to assess the risks of the investment. This method is highly applicable in large companies, which do

Abortion(English abortion law delivers neither sufficient protection Essay

Abortion(English abortion law delivers neither sufficient protection for the foetus, nor sufficient respect for the autonomy of pregnant women.What are the main arguments for and against this claim ) - Essay Example 50). Very much like the Jewish Law, Romans considered a foetus to be an entity sans any legal and political rights (Sheeran 1987, p. 50). Romans never allocated any penalty for abortion; however the Roman law evinced a predilection towards change, when the debate as to the exact time of animation began to gain grounds (Sheeran 1987, p. 50). Still, pragmatically speaking, the Romans assigned no ethical or legal importance to the issue of abortion. In case of the Greeks, Plato and Aristotle deemed abortion to be a practical method of birth control (Sheeran 1987, p. 50). Greeks do confabulated on the exact timing of animation, yet they didn’t consider abortion to be a crime (Sheeran 1987, p. 51). It was with the advent of Christianity that the debate as to at what time a foetus could be deemed to be endowed with life became more intense (Sheeran 1987, p. 51). However, pragmatically speaking, there had been a conflict existent amongst the theory and practices surrounding the issue of abortion. However, in a contemporary context, the moral, legal and health implications of abortion have increasingly become important issues with the altering dynamics of social structuring (Cox 2011; Gerrard 2009). Through the evolving times, the advancement of science has significantly evolved safer methods of abortion (Keown 1998). But it was always subjected to the ethical, legal and religious perspective rather than as an empowered decision based on the principle of autonomy. As such, today the English abortion law neither gives sufficient respect for the autonomy of pregnant women nor sufficient protection for the foetus. The decision to conduct an abortion is indeed critical in the sense that it should be the woman who should have the primary prerogative to decide as to whether she wants an abortion to be performed. The Principle of Autonomy is of huge importance as it should be the women who should have the right to make

Meat Cloning Essay Example | Topics and Well Written Essays - 1000 words

Meat Cloning - Essay Example According to Bartholet (2011), the repulsion to meat cloning results from some people’s objection to genetically modified products. The study by Mattick & Allenby (2013) indicates that a fear of potential competition for ranching is what makes people object to meat cloning. This fear is underpinned by the potential that meat cloning has to produce meat in large scale hence the possibility of overtaking and overshadowing conventional meat production. The high cost of establishing meat-cloning technology is the aspect cited by Omholt (2008) and Bartholet (2011) as the important economic consideration to meat cloning. This draws from the scarcity and high cost of the ingredients required to grow meat in the laboratory. Bhat & Bhat (2011) endorse fungi as one of the meat cloning media that can be sustainable. These authors advise that the solution to the high cost of meat cloning lie in the recyclability of the media used. Edwards (2010) propose that technology improvement would b oost the establishment of meat cloning. This is because improved technology would make it more efficient and economical.The current literature documents the moral and economic considerations associated with meat cloning. A few studies propose ways that can help address moral issues separately from economic issues. This study recognizes lack of a single way of addressing both considerations concurrently. It seeks to fill this gap by proposing an integrative approach to addressing these issues.

Communities Essay Example | Topics and Well Written Essays - 250 words

Communities - Essay Example So, what makes a group like ours a community is the existence of values, norms, customs, and traditions that are shared and respected by one group of people. As such, the world now no more consists of individuals but of social groups and communities that are characterized by unique sets of values and norms. This means that the world is actually composed of different cultures. A community then is characterized by the ways of life of the members of a group, including how they dress, their marriage customs and family life, their patterns of work, religious ceremonies and leisure time. In the case of the group I belong to, we share the habit of going to the cafà ©, having our preferred drink, and exchanging talks and stories. Actually, the main need of the group I belong to is the need to socialize and feel that one does live alone in this world. Rather, there is a need t listen to other people’s stories, problems, and fun moments. However, some of the tensions or differences that work against the cohesion of this community include the existence of some different cultural backgrounds for the members of the community. For example, one member of our group belongs to an African culture, another one belongs to an Asian culture, and a third one is a Hispanic. Typically, a group of individuals who belong to the same society or group are characterized by certain traits and values that may be completely different from, and sometimes opposite to, other values and norms. In our group, some members belong originally to eastern societies, while others belong to Wester n societies. As for me, with my European background, I feel excited and relaxed when communicating with individuals who belong to different cultures and backgrounds. Thus, I feel that the group I belong to is quite interesting and appealing to me, as it enriches my life and gives me a chance to have an eye on other

Causes and Effects of Obesity Essay Example | Topics and Well Written Essays - 750 words

Causes and Effects of Obesity - Essay Example The first cause of obesity relates to bad eating habits, as the food which we incorporate is the main determinant of our body mass. The trend of junk foods nowadays results in the incorporation of the bad fats in the body. The bad food choices resulting due to the advertisements attracting the people towards the products cause long terms effects, the most important of which is obesity. Also, lack of awareness amongst individuals in related to the poor eating habits, i.e. fats are basically of two main kinds; the saturated fats and the unsaturated fats. The saturated fats are the ones which are difficult for the body to break, and these are facts which are the main causes of obesity. (Wexler 2010) Secondly, the unhealthy lifestyle is also the sole determinant of the level of obesity. Our food intake won`t be as big of an issue if the fats are broken down properly, otherwise, fats incorporate in the bodies of the individuals. The trend of video games and the maximum activities over internet and computer results in the lack of strenuous activities amongst individuals. Thus, the body loses momentum, also lacks flexibility in the long run. Thus, when fats won`t be broken, they would definitely start accumulating under the skin resulting in obesity. Lastly, one of the main causes of obesity also lies in the emotional imbalances of individuals (Mocan 2009). Stress and other emotional issues found amongst individuals results in the hormonal imbalances. These hormonal imbalances result in the further distortion in the eating habits and the differences in the blood pressures. In the long term, it results in an increased obesity level. Analyzing the results or in other words the effects of the obesity, three main causes can be traced.

The Message of Art Matters Essay Example | Topics and Well Written Essays - 2500 words

The Message of Art Matters - Essay Example The beauty of art is found everywhere. It is up to an individual how he perceives and appreciates it. While it is true that aesthetic beauty lies in the eyes of a beholder, visual representation brings the collaboration of art formed in many approaches: music,painting, stories, imagination and even science. The subject of an artwork is primarily and obviously taken notice. The artist has the liberty to choose the subject matter for his artwork. However, it is the content that will always reflect the artist (Nielsen). There are thousands of artists that paint the same subject. It is the artist’s own style that makes their works diverse and non-ephemeral. Every man is an artist. Every individual has a way to voice out what is going on inside of him and loose it out in ways that would make an impact to whoever perceives. Art as an expression reflects what is happening in a certain society and culture. If art is a work output, then it must come from inside of the artist. The freedom of every individual lets him explore the vastness of his creativity exploding into varied concepts of supreme work of art and achievements.

Caterpillar Case Study Essay Example | Topics and Well Written Essays - 1000 words

Caterpillar Case Study - Essay Example The major problems that it faces are from the low-cost indigenous products which are aggressively marketing their products especially in places like China and Russia. Low priced locally manufactured products are the main competition that the company faces. The brand equity of its product makes it difficult to lower the prices of its core product line. The company is thus faced with several perspectives which may or may not jeopardize the market position of its popular and core products. To remain in the competition, it can either lower the cost of its main product line permanently or it can bring down the prices temporarily or it can introduce a new LEA (less expensive alternative) with a product that is different or locally manufactured or refurbished and sold under its brand umbrella with caterpillar standard service. The company faces the dilemma of whether the market status of its core product would be cannibalized in the price war or an alternate product line would help meet the competition in a more healthy manner while retaining its market position vis-Ã  -vis its core products. If the company permanently lowers the prices of its main product line, it faces a loss of credibility globally and eventually a huge profit margin which may prove disastrous for the company image and challenge its position as a global leader. Temporarily lowering the prices would have the same consequences as the previous ones. The company is thus left with the option of introducing a new low priced product line to meet the challenge of the local products. The third alternative needs to be investigated deeply because of several hidden problems like cost differentiation between its premium brand and LEA and between LEA and local product and how far down it can be lowered with relation to the local goods.

SHRD- HRD plan Essay Example | Topics and Well Written Essays - 2250 words

SHRD- HRD plan - Essay Example The issue that has been highlighted mainly is related to challenges that the employees are facing sue to an unsustainable organizational culture. The solution to this issue would be development of employee engagement plans. In this context, the strategic human resource development (SHRD) concepts have been utilized. Based on the strategic human resource development theories, training and development would be the most suitable way to solve human resource management issues. This would also help in complete employee engagement. Various training programs at different levels in the organization have been recommended and detailed implementation plan has been suggested for the senior management to understand the recommendations and its usage easily. Also the goal-oriented approach has been suggested for evaluating the after affects of the training programs. 1. Introduction 1.1 Strategic Human Resource Development The motive of Strategic human resource development (SHRD) is to incorporate an effective process through training and development. This would help in improving the ability of the employees to perform their task and increase the productivity of the company. SHRD is planned to assist companies in meeting the needs of their employees and also for promoting the goals of the company (Grieves, 2003, p. 8). 1.2 Human Resource Development Plan (HRD Plan) HRD Plans are strategic oriented plans, which indicates how the resources would be allocated, and ascertain the activities which needs to be funded, implemented, and encouraged, so that the employee development objectives are achieved. So the HRD plans include the design of the framework of the activities where assistance of the employees is essential to achieve the objectives or goals of the company (Werner, and DeSimon, 2011, p. 107-108). 1.3 Issues Leading to Employee Engagement After analyzing the organizational culture of RACQ, it has been identifies that certain challenges related to creation of appropriate org anizational culture persist in the company. A culture of creativity, innovation, skill, etc should be triggered within the employees of the organization by the management, through right employee engagement plans. Employee engagement includes engaging employees to their job through motivation, performance appraisal, training, etc (Albrecht, 2010, p. 3-6). 1.4 Outline of the Study The aim of this report is to provide recommendations with relation to employee engagement for human resource issues in RACQ. Each recommendation would be analyzed by providing an implementation plan. This would assist the senior managers to understand the motive behind such recommendation and the evaluation of the effects that the implementation would have. Since employee engagement is considered as one of the best solution to achieve organizational goals with the help of human resource, so all the recommendations would be based on employee engagement. 2. Recommendations Table 1 includes the basic recommenda tions under employee engagement, to completely engage the employees, so that they fit in the organization culture of RACQ. The implications behind choosing such recommendations for the learning interventions are also explained below. Table: 1 Recommendations based on Employee Engagement Recommendations Activities Audience Duration Activities Objectives Program for building service culture Achieving excellence through service -Developing the right mindset

The Influence of the MQ-1A Predator on Modern Warfare Essay Example for Free

The Influence of the MQ-1A Predator on Modern Warfare Essay The General Atomics MQ-1B Predator is a revolutionary unmanned aerial vehicle that has changed the very nature of warfare in the United States. The MQ-1 Predator drone was initially developed as a reconnaissance aircraft for the Central Intelligence Agency, designed to be a very light vehicle with a number of intelligent sensors to stealthily gather intelligence. However, since it’s development in the early 1990s, the Predator has undergone a number of variations and upgrades to take on a multitude of roles. Specifically, the United States Air Force describes the Predator as â€Å"uniquely qualified to conduct irregular warfare operations in support of Combatant Commander objectives†[1]. As public opinion continues to favor the value of every American soldier’s life, the MQ-1B Predator has had a profound impact on the United States Armed Forces. Though the concept of Unmanned Aerial Vehicles existed almost as soon as airplanes were developed, they were severely limited in their roles until the Vietnam War. By that time, the development of the â€Å"Lightning Bug† spy planes had been sufficiently developed for use in Vietnam and southern China. The Lightning Bug drones had numerous advantages, such as various countermeasure systems, a low cost, and little risk for the controlling crew[2]. The United States used the Lightning Bug drones on over a thousand missions during the Vietnam War, though some led to an emphasis on developing new UAV programs. The Lightning Bug employed a very basic control program, the first model developed operated on a timer, and would simply turn around after a certain amount of time had elapsed. Later models could be controlled by radio, though the drones had a short control range. The largest limitation of the Frisbee was that it could not take off or land independently; it was usually launched from a DC-130 Hercules and recovered by a helicopter after its parachute had been deployed. Despite these limitation, the Lightning Bug proved to concept of UAVs to the United States. By 1984, the Defense Advanced Research Projects contracted Leading Systems Incorporated of California to create an endurance UAV codenamed â€Å"Amber. † Amber was initially designed for photographic reconnaissance, electronic counter-intelligence operations, and could be used as a cruise missile. The first Amber drones were able to fly continuously for approximately 38 hours, and successfully completed long range test flights in 1987. During the late 1980s, Congress pressured the numerous UAV programs through funding cuts, though the Amber drone survived after being incorporated into the Joint Program Office for UAV development. By 1990 however, the Amber program was cut, likely due to the abrasive personality of its director, Abraham Karem[3]. Leading Systems faced financial difficulties after the failure of the Amber program, and was bought by General Atomics. At the time of its sale, Leading Systems was developing a variation of the Amber drone named the Gnat750, which was designed as a less expensive alternative. Though its wingspan was larger than the Amber, this enabled the Gnat to weigh less but carry a larger payload. The Gnat also had an extremely long range, with an endurance of 48 or more hours. The Gnat also featured a GPS system for independent flight, as well as a configurable sensor package that could be customized for various missions[4]. In the early 1990s, the CIA order multiple Gnat 750s to gather intelligence on the disintegration of the Soviet Union. Though the Gnat was successful on its missions, software glitches caused at least one crash and the drone was discovered to be susceptible to rough weather. The Gnat was considered a success for its configurability and endurance, and General Atomics resolved to develop a new UAV. General Atomics was awarded a contract to build the RQ-1A Predator in January 1994. The Predator’s design is similar to that of the Gnat 750, with a aerodynamic fuselage with low mounted wings. The Predator is also much larger than the Gnat, with a wingspan of 55 feet and a length of 27 feet[5]. The Predator featured a sensor â€Å"turret† underneath the nose of the aircraft which enabled Infrared and Electro-Optical imaging, a laser designator was added to later models. The Predator also includes a number of datalink antennas that enables it to be controlled from the ground by line of sight radio transmission or satellite link. The antennas also allows the Predator to upload information to various other battlefield units, such as aircraft or naval vessels. This allows the Armed Forces to obtain real time intelligence on the battlefield as long as the Predator can remain in the area. The Predator can be flown by remote control from a mounted camera, or will otherwise fly in a preprogrammed path via a mounted GPS system. The range of the Predator drone is also very large, â€Å"If a Predator were flown out of San Francisco, it would be able to operate into Nevada, southern Oregon, or northwestern Mexico and monitor a 185 x 185 kilometer (115 x 115 mile) grid†[6]. The Predator first saw service over Bosnia in 1995 with the CIA; one aircraft was destroyed by the mission commander after an engine failure and another was shot down. These initial drones were handed over to the Air Force and used in numerous campaigns. In early missions, the Predator’s primary role was to designate targets for other aircraft, though inexperienced pilots often could not get support to an area quickly enough to make a difference. It was quickly decided that Predator drones would need offensive capabilities in case it needed to engage a target itself, and many were quickly outfitted with a pair of Hellfire anti-armor missiles. After successful testing, one officer in the Air Force stated that â€Å"The effectiveness was a relief nobody was quite sure that firing a Hellfire from a Predator wouldnt rip the UAVs wing right off†[7]. The newly armed Predator drones were quickly put into service with the new designation of MQ-1A. According to the US Air Force website, M is the Department of Defense designation for multi-role, while Q is designated to all UAVs. Finally, the 1 and A show that the Predator was the first modern series of UAVs widely developed by the Air Force. The widespread use of the MQ-1A Predators and its variations are attributable to successful attributes of the previous UAV programs. Like the original Lightning Bug drones, the Predator is relatively inexpensive and enjoys a long endurance time. The Predator is also able to independently take off and land like the Amber drone, and has a unique design and a customizable sensor platform like the Gnat 750. All of these aspects allow the Predator drone to be highly adaptable to numerous mission types, all while putting no lives at risk and remaining cost efficient. Many pieces of modern military equipment, especially those with the modern sensor and weapons equipment found in the Predator platform, cost encormous amounts of money. However, as of 2009 a complete Predator drone package costs only $20 million. This includes four MQ-1A Predator drones, a ground control station, and a Predator Primary Satellite Link. The cost of maintaining the Predator fleet is also relatively low, operating and sustaining 195 MQ-1 Predators in 2010 cost the United States $2. 38 billion. In comparison, one F-15 Strike Eagle costs the Air Force approximately $100 million. The ground control station of a Predator unit is highly customizable, but a standard station is designed to fit into the body of a C-130 Hercules aircraft. During operation, one operator controls a Predators flight path and movements, while another monitor’s the drone’s equipment, including sensors and weapons. A commander will always be present in a ground control station to supervise the Predator unit. As the Predator was designed to be adaptable and upgradable, many variations and enhanced version of the Predator exist. In 2001, General Atomics created proof of concept UAV then called the Predator-B. The Predator-B featured a more efficient engine that was also less prone to malfunction, a longer wingspan, and a hardened design. This allowed the Predator-B to fly as high as 52,000 feet, above any potentially dangerous weather. By 2004, the Air Force had need of a UAV with more offensive capabilities, and the Predator-B was selected to take on this role. Renamed the MQ-9B Hunter Killer or MQ-9B Reaper, this drone has become the main UAV of the United States Armed Forces. The MQ-9B Reaper has an improved targeting system for identification and weapons targeting, an increased weight capacity for munitions or fuel, and an endurance time of over 42 hours. [9] The Reaper is not meant to replace the Predator drone however, instead it is used in more offensive mission, as it can be fitted with â€Å"twin 225 kilogram guided bombs, eight Hellfires, and two Sidewinder [missiles]†[10]. The original MQ-1A Predator is used for missions that only require surveillance or light armament. A third major variation of the Predator drone, the Predator-C, is under development as a stealth UAV. With a more streamlined design, the Predator-C is intended to offer offensive and surveillance capabilities, and models have been designed for deployment on aircraft carriers. Though development is ongoing, the United States Navy and Air Force have both ordered Predator-Cs. As the MQ-1A Predator is so adaptable and cost-efficient, it has had a major impact on numerous operations since its introduction. In 2000, the Predators were undergoing a trial run in Afghanistan by search for majoring terrorist leaders, including Osama Bin Laden. On at least two occasions in September of 2000, the Predators identified a tall man wearing white robes in Kandahar, Afghanistan that the 9/11 Commission Report states was â€Å"probably Bin Laden. †[11] However, these events occurred before the Predators were outfitted with offensive capabilities. On March 4, 2002, also in Afghanistan, a Predator drone destroyed a fortified Taliban bunker that had pinned down an Army Ranger team during the Battle of Robert’s Ridge. F-15 and F-16 fighters were previously scrambled to destroy the bunker, but were unsuccessful. Additionally, two of the twenty-two terrorists on the FBI’s most wanted list have been killed by Predator drones, Mohammed Atef and Fahid Mohammed Ally Msalam, both participants in the 1998 US Embassy bombings. The Predator was also been extremely effective in operations in Iraq. Between July 2005 and June 2006, Predator drones â€Å"participated in more than 242 separate raids; engaged 132 troops in contact-force protection actions; fired 59 Hellfire missiles; surveyed 18,490 targets; escorted four convoys; and flew 2,073 sorties for more than 33,833 flying hours. [13] Due to the success and variability of the entire Predator series, the platform is currently under consideration for many non-military roles. The Federal Aviation Administration recently authorized both the Predator and Reaper drones for domestic use in searching for the victims of disasters; the advance imaging equipment in the drones could be used to located survivors that would otherwise remain lost, and the drones are capable of remaining in flight much longer than ordinary rescue teams. 14] The US Border Patrol also utilizes Predator drones to maintain the US-Mexico border, and NASA uses the drones for high altitude scientific study. As the culmination of UAV technology and development, the MQ-1A Predator drone and its variations have had a lasting and revolutionary impact both on and off the battlefield. As the United States moves continues to move into the 21st century, the Predator drone enables long range surveillance and offensive capabilities without endangering the lives of soldiers, all while remaining extremely cost efficient. The applications of the Predator drone are nearly limitless as it has been an overwhelming success in nearly every deployment it has seen. By utilizing the technological advantages that the Predator drone offers, the United States Armed Forces will continue its missions without putting more servicemen or women at risk.

Merger between Air India and Indian Airlines

Merger between Air India and Indian Airlines INDIAN AIRLINES The erstwhile Indian Airlines Limited or currently known as Indian, was Indias first state owned domestic airline. Indian Airlines was set up under the aegis of federal Union Ministry of Civil Aviation and based in New Delhi. Its main bases were the international airports in Chennai, Mumbai, Kolkata and New Delhi. It has now been merged with Air India for corporate purposes, though for now, continues to issue its own tickets. .Indian Airlines came into being with the enactment of the Air Corporations Act, 1953. It was renamed Indian on December 7, 2005. Indian Airlines started its operations from 1st August, 1953, with a fleet of 99 aircraft and was the outcome of the merger of seven former independent airlines, namely Deccan Airways, Airways-India, Bharat Airways, Himalayan Aviation, Kalinga Air Lines, Indian National Airways and Air Services of India. The year 1964 saw the Indian Airlines moving into the jet era with the introduction of Caravelle aircraft into its fleet followed by Boeing 737-200 in the early 1970. Along with its wholly owned subsidiary Alliance Air, it flies a fleet of 70 aircraft including Airbus A300, Airbus A320, Airbus A319, Boeing 737, Dornier Do-228, ATR-4, Airbus A319, A320 A321. Along with Indian cities, it flies to many foreign destinations which include Kuwait, Singapore, Oman, UAE, Qatar, Bahrain, Thailand, Singapore, Malaysia, and Myanmar besides Pakistan, Afghanistan, Nep al, Bangladesh, Sri Lanka and Maldives. Indian Airlines Flight free run over the Indian skies ended with the entry of private carriers after the liberalization of the Indian economy in the early 1990s when many private airlines like Jet Airways, Air Sahara, East-West Airlines and ModiLuft entered the fray. The entry of low-cost airlines like Air Deccan, Kingfisher Airlines and Spice Jet has revolutionized the Indian aviation scenario. Indian has been a pioneer in the aviation scene in India. It was the first airline in India to introduce the wide-bodied A300 aircraft on the domestic network, the fly-by-wire A320, walk in flights and easy fares. It flies to 76 destinations 58 within India and 18 abroad. It has a total employee strength of around 19,300 employees along with Alliance Air and carries over 7.5 million passengers annually, along with Alliance Air. The main base of the Indian airlines are Chatrapati Shivaji International Airport, Mumbai; Indira Gandhi International Airport, Delhi; Netaji Subhash Chandra Bose International Airport, Kolkata; Chennai International Airport, Chenna i. After being granted permission from the Government of India, on 15 July 2007, Indian Airlines and Air India merged and started to operate as a single entity. Post-merger the new airline will be renamed as Air India. This new airline is also a member of the Star Alliance, the largest airline alliance. The government allowed the formation of a few new limited service airlines in the 1970s: Air Works India, Huns Air, and Golden sun Aviation. None of them had long life spans. Around 1979, IAC dropped the word Corporation from its name. Britains Financial Times described Indian Airlines as the worlds third largest domestic carrier in the mid-1980s. With business growing at better than ten percent a year, it was increasing its capacity as part of a plan to merge Indian Airlines with Air-India, the states international carrier, two leading young industrialists were appointed to chair the boards of the two companies in autumn 1986. Neither these plans nor the new chairmen lasted very long. In 1987, Indian Airlines carried 10 million passengers and earned a profit of Rs630 million ($48 million). However, the quality of its service was facing criticism, to be heightened by the coming entry of new carriers into the market. Amalgamation of Air India Limited and Indian Airlines Limited with National Aviation Company of India Limited The Government of India, on 1 March 2007, approved the merger of Air India and Indian Airlines. Consequent to the above, a new Company viz National Aviation Company of India Limited (NACIL) was incorporated under the Companies Act, 1956 on 30 March 2007 with its Registered Office at Airlines House, 113 Gurudwara Rakabganj Road, New Delhi. The Certificate to Commence Business was obtained on 14 May 2007. SCHEME OF AMALGAMATION UNDER SECTIONS 391-394 OF THE COMPANIES ACT 1956 For the amalgamation of AIR INDIA Ltd. (Transferor No 1 Company) and INDIAN AIRLINES Ltd. (Transferor No 2 Company) with NATIONAL AVIATION COMPANY of India ltd. (Transferee Company) whereas, National Aviation Company of India Limited (the Transferee Company) is a Company incorporated under the Companies Act 1956, having its registered office at Airlines House, 113 Gurudwara Rakabganj Road, New Delhi 110 001. National Aviation Company of India Limited is a Government Company within the meaning of Section 617 of the Companies Act, 1956 and is under the administrative control of the Ministry of Civil Aviation. National Aviation Company of India Limited has been established as a Government Company to be engaged in the business as an airline for providing air transport and allied services. This Scheme proposes the amalgamation of AI and IA in the Transferee Company, which would result in consolidation of the business of all in one entity (i.e. National Aviation Company of India Limited, the Transferee Company). (a) The Scheme proposes to amalgamate each of the Transferor Companies (viz AI and IA ) with the Transferee Company (viz. National Aviation Company of India Limited). SHARE CAPITAL 2.1.1 As per the latest audited accounts on March 31, 2006 the capital structure of the Transferor Companies is as under: A. Transferor Company No 1 AIR INDIA AUTHORIZED SHARE CAPITAL AMOUNT 42, 56, 36,820 Equity Shares of Rs. 10 each Rs. 425, 66, 38,200/- 74, 36,318 Redeemable Preference Shares Rs. 100 each Rs. 74, 36, 31,800/- Total Rs. 500, 00, 00,000/- ISSUED, SUBSCRIBED PAID-UP SHARE CAPITAL AMOUNT 15, 38, 36,427 Equity shares of Rs. 10 each fully paid Rs. 153, 83, 64,270/- As on April 1, 2007 the Authorized Capital, the Issued, Subscribed and Paid up Share Capital of AI remains the same. B. Transferor Company No 2 INDIAN AIRLINES AUTHORIZED SHARE CAPITAL AMOUNT 94, 99, 58,200 Equity Shares of Rs. 10 each Rs. 949, 95, 82,000/- 50, 04,180 Redeemable Preference Shares Rs.100 each Rs. 50, 04, 18,000/- Total Rs. 1000, 00, 00,000/- ISSUED, SUBSCRIBED PAID-UP SHARE CAPITAL AMOUNT 43, 21, 36,489 Equity shares of Rs. 10 each fully paid Rs. 432, 13, 64,890/- As on April 1, 2007 the Authorized Capital, the Issued Subscribed and Paid up Share Capital of IA remains the same As on April 1, 2007 the capital structure of the Transferee Company is as under: Transferee Company National Aviation Company of India Limited (NACIL) AUTHORIZED SHARE CAPITAL AMOUNT 50,000 Equity Shares of Rs. 10 each Rs. 5, 00,000/- ISSUED, SUBSCRIBED PAID-UP SHARE CAPITAL AMOUNT 50,000 Equity Shares of Rs. 10 each Rs. 5, 00,000/- Transfer of Assets With effect from the Appointed Date and upon the Scheme becoming effective, the Transferor Companies shall be transferred to and be vested in and/or be deemed to have been transferred to and be vested in and managed by the Transferee Company, as a going concern, without any further deed or act, together with all its properties, assets, rights, benefits and interest therein, subject to existing charges thereon in favor of banks and financial institutions or otherwise, as the case may be and as may be modified by them, subject to the provisions of this Scheme, in accordance with Sections 391-394 of the Act and all other applicable provisions of law, if any. Without prejudice to Clause 3.1 above in respect of such of the assets of the Transferor Companies as are movable in nature or intangible property or are otherwise capable of transfer by manual delivery or by endorsement and delivery including plant, aircraft, machinery and equipments, the same shall be so transferred or shall be deemed to be so transferred to the Transferee Company and shall upon such transfer become the property and an integral part of the Transferee Company. In respect of such of the said assets other than those referred hereinabove, the same shall, without any further act, instrument or deed, be vested in and/ or be deemed to be vested in the Transferee Company in accordance with the provisions of Section 394 of the Act. Transfer of Liabilities (a) With effect from the Appointed Date and upon the Scheme becoming effective, all debts, liabilities, duties and obligations, secured or unsecured, and whether or not provided for in the books of accounts of the Transferor Companies, whether disclosed or undisclosed in the balance sheet, shall be the debts, liabilities, duties and obligations of the Transferee Company and the Transferee Company undertakes to meet, discharge and satisfy the same. (b) Where any of the liabilities and obligations attributed to the Transferor Companies on the Appointed Date has been discharged by the Transferor Companies after the Appointed Date and prior to the Effective Date, such discharge shall be deemed to have been for and on behalf of the Transferee Company. All loans raised and used and liabilities incurred by the Transferor Companies after the Appointed Date but before the Effective Date for operations of the Transferor Companies shall be loans and liabilities of the Transferee Company. Any guarantee/letter of comfort/commitment letter given by the Government or any agency or bank in favor of the Transferor Companies with regard to any loan or lease finance shall continue to be operative in relation to the Transferee Company Contracts, Deeds, Approvals, Exemptions etc (a) With effect from the Appointed Date and upon the Scheme becoming effective, all contracts, deeds, bonds, agreements, schemes arrangements, insurance policies, indemnities, guarantees and other instruments of whatsoever nature in relation to the Transferor Companies, or to the benefit of which the Transferor Companies may be eligible, and which are subsisting or having effect immediately before the Effective Date, shall be in full force and effect on or against or in favor of the Transferee Company and may be enforced as fully and effectually as if, instead of the Transferor Companies, the Transferee Company had been a party or beneficiary or oblige thereto. (b) With effect from the Appointed Date and upon the Scheme becoming effective, all rights and licenses relating to trademarks, know-how, technical know-how, trade names, descriptions, trading style, franchises, labels, label designs, logos, emblems, and items of such nature, color schemes, utility models, holograms, bar codes, designs, patents, copyrights, privileges and any rights, title or interest in intellectual property rights in relation to the Transferor Companies to which the Transferor Companies are a party or to the benefit of which the Transferor Companies may be entitled /eligible shall be in full force and effect on, or against, or in favor of, the Transferee Company as the case may be, and may be enforced as fully and effectually as if, instead of the Transferor Companies, the Transferee Company had been a party or beneficiary or oblige thereto. (c)The Transferee Company shall be entitled to the benefit of all insurance policies which have been issued in respect of the Transferor Companies and the name of the Transferee Company shall be substituted as Insured in the policies as if the Transferee Company was initially a party (d) With effect from the Appointed Date and upon the Scheme becoming effective the Transferee Company shall replace the Transferor Companies in the respective Air Services Agreements as the designated carrier of India. With effect from the Appointed Date and upon the Scheme becoming effective, all permits including operating permits, quotas, rights, entitlements, licenses including those relating to tenancies, time slots (including those at foreign airports trademarks, patents, copy rights, privileges, powers, facilities of every kind and description of whatsoever nature in relation to the Transferor Companies, including specifically ,licenses and permits for operating as airlines and carriers of passengers, cargo and mail ,and all rights relating thereto to the benefit of which the Transferor Companies may be eligible and which are subsisting or having effect immediately before the Effective Date, shall be and remain in full force and effect in favor of or against the Transferee Company, and may be enforced fully and effectually as if, instead of the Transferor Companies, the Transferee Company had been a beneficiary or oblige thereto. With effect from the Appointed Date and upon the Scheme becoming effective, any statutory licenses, permissions, approvals, exemption schemes, or consents required to carry on operations in the Transferor Companies, respectively, shall stand vested in or transferred to the Transferee Company without any further act or deed, and shall be appropriately mutated by the statutory authorities concerned therewith in favor of the Transferee Company. The benefit of all statutory and regulatory permissions, licenses, environmental approvals and consents including the statutory licenses, permissions or approvals or consents required to carry on the operations of the Transferor Companies shall vest in and become available to the Transferee Company pursuant to the Scheme. The Transferee Company, at any time after the Scheme becoming effective in accordance with the provisions hereof, if so required under any law or otherwise, will execute deeds of confirmation or other writings or arrangements with any party to any contract or arrangement in relation to the Transferor Companies to which the Transferor Companies are a party in order to give formal effect to the above provisions. The Transferee Company shall, under the provisions of this Scheme, be deemed to be authorized to execute any such writings on behalf of the Transferor Companies and to carry out or perform all such formalities or compliances, referred to above, on behalf of the Transferor Companies. Reasons of Merger Merger of the Transferor Companies with the Transferee Company, along with a comprehensive transformation program, is imperative to improve competitiveness. It will provide an opportunity to leverage combined assets and capital better and build a stronger sustainable business. Specifically, the merger will Create the largest airline in India and comparable to other airlines in Asia. The merger between the two state-run carriers will see the beginning of the process of consolidation in the Indian aviation space the fastest growing in the world followed by China, Indonesia and Thailand. Provide an Integrated international/ domestic footprint which will significantly enhance customer proposition and allow easy entry into one of the three global airline alliances, mostly Star Alliance with global consortium of 21 airlines. Enable optimal utilization of existing resources through improvement in load factors and yields on commonly serviced routes as well as deploy freed up aircraft capacity on alternate routes. The merger had created a mega company with combined revenue of Rs 150 billion ($3.7billion) and an estimated fleet size of 150. It had a diverse mix of aircraft for short and long haul resulting in better fleet utilization. Provide an opportunity to fully leverage strong assets, capabilities and infrastructure. Provide an opportunity to leverage skilled and experienced manpower available with both  the Transferor Companies to the optimum potential. Provide a larger and growth oriented company for the people and the same shall be in  larger public interest. Potential to launch high growth profitability businesses (Ground Handling Services,  Maintenance Repair and Overhaul etc.) Provide maximum flexibility to achieve financial and capital restructuring through  revaluation of assets. Provide an increased thrust and focus on airline support businesses. Economies of scale enabled routes rationalization and elimination of route duplication. This resulted in a saving of Rs1.86 billion, ($0.04 billion) and the new airlines will be offering more competitive fares, flying seven different types of aircraft and thus being more versatile and utilizing assets like real estate, human resources and aircraft better. However the merger had also brought close to $10 billion (Rs 440 billion) of debt. The new entity was in a better position to bargain while buying fuel, spares and other materials. There were also major operational benefits as between the two they occupied a large number of parking bays and hangers, facilities which were usually in acute short supply, at several large airports in the country. This worked out to be a major advantage to plan new flights at most convenient times. Traffic rights The protectionism enjoyed by the national carriers with regard to the traffic right entitlements is likely to continue even after the merger. This will ensure that the merged Airlines will have enough scope for continued expansion, necessitated due to their combined fleet strength. The protectionism on traffic rights have another angle, which is aimed at ensuring higher intrinsic value , since the Government is likely to divest certain percentage of its holding in the near future. Revenue synergies will be driven by integration of the complementary networks of the Transferor Companies. Cost and capital productivity synergies will be driven by opportunities for leveraging economies of scale and opportunities for rationalizing overlapping facilities and infrastructure. In addition to these synergies, the amalgamation will also provide an opportunity to initiate a comprehensive transformation program to improve the overall competitiveness of the merged airline i.e. the Transferee Company. This, while improving the financial position would help position and equip the merged entity to better face the current and future challenges arising out of intense competition and declining industry profitability. In furtherance of the aforesaid, this Scheme of amalgamation provides for the transfer and vesting of all the undertakings, properties, assets and liabilities of each of the Transferor Companies to and in the Transferee Company. Post-Merger Scenario -Revenue performance of NACIL (Source: Magic Carpet Official Magazine of AIR INDIA) Integration is incomplete Accenture, the consultant that inked the blueprint of Air India-Indian merger in 2006, had advised the Centre to integrate 748 officials up to the level of deputy general manager (DGM) within nine months of the Cabinet clearance, to ensure that the merger pays off. Twenty-five months later, NACIL has been able to integrate 44 officials up to the level of executive director (ED), according to two board members of NACIL. Hit by recession NACIL, like other air carriers, is hit hard by the slowdown crimping passenger and cargo traffic. Air passenger traffic fell for the seventh month in a row by 11 per cent year-on-year in January 2009. In that month, NACILs load factor, the number of tickets sold in proportion to the total number of available seats, was the lowest (domestically) at 60.2 per cent. The core cost drivers including line maintenance, ground handling, terminal services, flight operations/ dispatches and ticket sales should have been merged first for synergies to translate into actual benefits. NACILs employee-to-aircraft ratio, a gauge of efficiency, is the highest among its peers at 222:1 (the global average is 150:1), resulting in a surplus employee strength of almost 10,000. The wage bill of the merged company, which was 23 per cent of total expenditure at the time of incorporation, is expected to rise sharply due to a grade re-alignment. Fleet Expansion NACILs fleet expansion seems out of sync with the times, as most airlines are actually rounding their fleet and cancelling orders for new planes. While other Indian airlines have withdrawn over a third of their aircraft orders slated for delivery in 2009, NACIL plans to induct 30 aircraft in this fiscal and another 45 by March-end 2012. This means NACIL would face a wall of debt going forward. A NACIL board member informed that the companys total debt in the medium term is estimated at Rs 79,000 crore. It will need Rs 44,000 crore for plane purchases. It has Rs 22,000 crore in long term loans and another Rs 13,000 crore as working capital loans, he said. Mutual Distrust and strong unions The distrust between the two sides of Air India and Indian Airlines is almost palpable. For sure, many jobs will become redundant when functions are unified. Many of those appointed are from Indian Airlines, fuelling resentment among Air India employees. Integration has become a tightrope walk for the management. Strong opposition from unions against managements cost- cutting decisions through their salaries have led to strikes by the employees/ Increased Competition The flux at the top has led to delays in decision-making at a time when demand for air travel has dropped around 8-10% over the last year and competition has heated up in the sector. The national carriers domestic market share has been under pressure ever since budget carriers and new private airlines took wing. Air Indias domestic market share dropped from 19.8% in August 2007, when the merger took place, to 13.9% in January 2008 before rising to 17.2% in February 2009. Lower load factor Though the overall operating performance has been steady, Air India passenger load factor of 63.2%, which was the companys record, lags the industry average of 75% in 2006-07.The load factor difference is even greater when compared to other low fares carriers such as Air Deccan. The companys load factor is decreasing year by year, in 2005- 06 load factor is 66.2% which is more than present load factor. Air India load factor is likely to be low because of the much higher frequency operated on each route. Lower load factor could decrease the companys margins. Conclusion The merger of Air India and Indian is the most significant recent development for Indias aviation sector. Managed correctly, the combined entity has huge potential as the largest airline in one of the worlds largest and fastest growing economies. Global alliances will be attracted by its extensive network in an untapped part of the world (and indeed Star Alliance is due to vote on Air Indias membership later this week). However, the complexity of overseeing a merger taking place against such a challenging environment cannot be overstated, albeit there was no other option. Ultimately, Air India will need to be privatized over the next 3-5 years to introduce commercial disciplines. A partial IPO, scheduled for 2008/09 would be the first step, although the value that can be achieved will be highly dependent on the results from the integration process over the next 12-18 months. A Heavily debt-laden ledger will not make that process easy, unless profitability is strong. Introducing a strategic partner would ideally precede this first step, but would probably follow. Yet an Indian partner might raise competition concerns, and an overseas partner would require changes in the regulations which currently prohibit foreign airlines from holding a stake in Indian carriers. If Air India can successfully navigate through the next couple of years, it has the potential to become a major Asian airline, but 2008 will be critical.

Slumdog Millionaire A Short Summary Film Studies Essay

Slumdog Millionaire A Short Summary Film Studies Essay The character of an 18 year-old orphan named Jamal Malik from the Mumbais slums, who experienced the miserable days of his life. Whole nation discerning, he is just one question far from winning 20 million rupees on program, Indias Who likes to be a Millionaire? But when the brandish breaks for the night, policemen apprehend him on suspicion of betraying; how could a road child realize so much? Despairing to verify his innocence, Jamal notifies the scenes in the slum of his life where his brother and he grow up, of their excursions simultaneously on the street, of vicious runs into with localized gangs, and of Latika, the young girl he loved her and then he lost her. Each episode of his story reveals the input to the answer game shows questions. Eighteen year vintage Jamal Malik is having an astonishing responding mark on Who likes to be a Millionaire. He is just one right answer away from the large-scale pay. Is Jamal betraying? Is it solely luck that they have inquired him the questions to which he realizes the replies? Considering Jamals life expedition to this issue finally answers these inquiries. His life journey encompasses at an early age he became orphan; living with his brother, Salim, who was his protector, antagonist and guardian; and having an attachment since childhood with another orphaned progeny, a young female. His inspiration for being on the brandish furthermore may provide some answers to his success. Possibly it was all just intended to be. In Mumbai, Jamal Malik is tormented by the cops in consideration of cheating a game brandish. Jamal, who has no discovering and works in a call center assisting tea, is close to winning twenty million rupees in the display who likes to be a Millionaire? The policeman inspector exhibitions the videotape and after each investigation, Jamal notifies components of his childhood with his male sibling Salim, his trample for Latika and their assault to endure on the roads to support each correct answer, guided by his prevalent sense and past know-how, and verify his innocence. Mumbais policeman Sergeant Srinivas and his better interrogate and detain Jamal Malik. They suppose that he was betraying a popular Indian TV game display. They have clues that Jamal has had no prescribed learning and has been a job roinbber as a progeny, and are very resolute to inquiry him utilizing any method to get that how he can be able to enter in this game of money. (Wikipedia, the free encyclopedia, 2009) Production of film: The genesis of Slumdog Millionaire started at conduit 4 when the Head of movie and Drama, Tessa Ross, got a phone call from Film4s publication scout, Kate Sinclair, who clarified that shed read a verification of an exceptional article. Whereas yet to be released, when Sinclair chucked the article, Ross directly optioned the publication. Ross proposed that, while the publication was difficult to change into a play, she thought Beaufoy had the ability and know-how to do it. He knows how to explain the life of man from birth to his success. It was perhaps incoherent and few tales were nearly discreet little tales that had no quotation to the foremost individual characteristics at all. Its very distinct to starting with ones own concept and evolving it. Simon came up with the new name of Slumdog Millionaire. Its a comedy but its furthermore, at times, a horrifying drama. There are instants of large agony. Its a story and like all the best tales, it has instants of authentic darkness and repugnance. There is a large combine of things that really make you antic and make you bawl and make you gasp. When the script was in good enough form to take it to Danny, the groups number one alternate was Danny Boyle. In the world of video development, where tasks can labor to move ahead, certainly opposite re-writes, new writers, comprehensive comments and delays as other videos move into yield, Slumdog Millionaires development arc was rapid. Mechanically the places and bustle affiliated with every area the yield traveled to intend that Danny and his camera section, including the award winners controller of taking photos Anthony Dod Mantle, had to address some camera alternatives and firing methods. The crew was primarily conceiving to fire certain scenes utilizing highly complicated SI-2K digital cameras, but Boyle was obstinate that he did not yearn to take large and rather cumbersome 35mm cameras into the slums. The lesser, more flexible digital cameras enabled them to blaze rapidly with much less disturbance to the localized groups. Finding places and being allocated get access to be a logistical challenge for the place support and scouts from the groups Indian additions was vital. A localize d yield business India Take One expressed its knowledge to the yield, endowing the team to very quickly journal out how they would shift quickly from one location to the next. But distance is not habitually the large-scale topic in India. With millions of vehicles, rickshaws and taxis vying for the streets, traffic jams are part of everyday life as intense and dozing. General, in Mumbai, the maintain systems for filming were very much complicated than the yield had initially likely. Though disordered to an amount, Colson issue out that amenities were accessible across all facets of the production procedure. Mumbai is a world center for film making. The amenities are first class. There are truly incredible crews, studio space etc. Box office reception: Fox Searchlight issued 351 publishes of the movie over India for its full issue there on 23 January 2009. At the Indian carton bureau, in its first week, it makes business for about Rs. 23,545,665. Although not as much successful as foremost Bollywood matters in India throughout its first week, this was the biggest weekend whole for any Fox video. In its second week, the films whole increased to Rs. 30,470,752 at the Indian box agency. (Wikipedia, the free encyclopedia, 2009) Twosomes of analysts have proposed their attitudes about the films presentation at the Indian carton bureau. Komal Nahta, Trade analyst, stated that, There was an adversity with the title. It is not a well known phrase for majority Indians. In supplement, trade analyst Amod Mehr has claimed that with the exclusion of Anil Kapoor, the movie lacks recognizable stars and that the video. is not ideally matched for Indian sentiment. A videos proprietor commented that to find out slum juvenile men talking flawless English dont appear good but when speaks in Hindi language; the movie looks much realistic. The named Hindi type, did better at the box agency, and added exact replicates of that type were issued. Following the films achievement in the 81st Academy Awards, the movie is growing in India bigger by 470%. As of 15 March 2009, grossed of Rs. 158,613,802 of Slumdog Millionaire has at the Indian carton agency. Reviews: According to Times Entertainment One juvenile man, Jamal, has suspiciously or miraculously, extended the two worlds. An office boy, or chai wallah, from a Call center business, he has won a treasure on the Indian type of who likes to Be a Millionaire. The anchor is so skeptical of Jamals proficiency to answer the inquiries that he has try to punish the reality out of the lad. His interpretations, all anxiety to his miserable life as an orphan without home in the enterprise of his male sibling Salim, and not often sufficient, with the winsome, consistently abused Latika. The quest of Jamals finding his love Latika is similar to the idea of Indian movies from Raj-Kapoor movies. Factual to its sources, Slumdog, acclimatized from the innovative QA by Vikas Swarup, finishes with a purely delighted kiss and an all out promenade number, conceived by Bollywood deity A.R. Rahman. Despite of its components of cruelty, this is a floating tune to life, and a film to commemorate. (Singh, 2009) According to New York Times bathing comes regularly to Jamal, who profits from a dwelling as a chai-wallah assisting fragrant tea to call-center employees in Mumbai and who, after a sequence of alternating exhilarating and unnerving excursions, has set down in the moderately hot chair on the TV game brandish Who likes to Be a Millionaire. Yet while the item undoes with Jamal on the verge of catching the large-scale reward, here, narrative doesnt start and end. By all privileges the consistency of Jamals life should have been brutally changed by disaster by the time he makes apprehend for the TV prize. But because Slumdog Millionaire is self deliberately bordered as an up to designated day tales or because Mr. Boyle bends in the main heading of the sanguine, this verifies to be one of the most upbeat tales about living in torment imaginable. Salim, observer the murder of their mother by marauding fanatics equipped with anti-Muslim epithets and associations. In the end, what presents me reluctant hesitate about this bright, cheery, hard-to-resist video is that its enjoyment senses much like a filmmakers assessment than a dependable bawl from the heart about the human essence. (Dargis, 2008) People remarks about film: Every one-by-one has his own admiration and way of conceiving. Some adored it and some have critical comments. Some of them are granted: Without a doubt the best video I have ever glimpsed encompassing a pulsing, assuring soundtrack, appealing cinematography throughout, a captivating movie bragging gritty realism yet awe-inspiring romance. But as for being contradictory in the main heading of India, it teaches as far as the prostitution and the slums etc. is considered, it displays India as a vibrant, colorful, fast-moving, hope-filled location. Absolutely, not feeling good movie. Blaring, energetic, fast-moving and colorful, but how can so much brutality and unhappiness go away any individual feeling good? I regret going to glimpse a video which takes advantage of poor children. This Oscar being triumphant film Slumdog millionaire was very inspirational and uplifting movie with lots of wants in it. Regrettably, its not so looking at the pureness of the Oscar winning children genuine life. These children were the aim of the movie. They were the funnies and large actors with no popularities and with the smallest past know-how of portraying. (Dargis, 2008) (Time Out London, 2009) Impact made by movie: Most of the persons loved this video just because of the work of player and the way he get ease of his sad life but some persons criticize this video. Persons hold praising the films very sensible portrayal of slums life in India. But its not that thing. Slums life is a miserable. It takes self-assurance from you in the shape of the wealthy and the privileged. It robs your dignity, deadens your ambition, bounds your fantasy and psychologically cripples you when you step out-of-doors the solace zone of your own locality. Most people in the slums not ever complete a fairy-tale ending. Reviewer said that Sudips concept is indeed sensible. Although, I would furthermore like to note that not every individual answers the way how individuals should react. Individuals in the slums might be stolen off of self-assurance because they worry that their family constituent be enforced with hazard if they do something foolish. (WebbieStuff, 2009) Message got from movie: Despite of all the hype, Slumdog consigns a patronizing and ultimately sham affirmation on communal fairness. Danny Boyles Slumdog Millionaire, probably one of the most commemorated videos in latest times, notifies the rags-to-rajah article of a love-struck Indian juvenile man, with a small support from fate success over his wretched starting in Mumbai. Slumdog has enraged numerous Indians because it tarnishes their insight of their homeland as an expanding financial authority and a bonfire of democracy. Indias English newspapers, said mostly by its middle classes, have conveyed many bristling reconsiders of the film that articulate an acute sense of wounded nationwide dignity. Though comprehensible, the emotion is not justifiable. So at times pathetically artificial, many of the films heart trembling scenarios are motivated by a miserable, but well-documented truth. Corruption is certainly rampant amidst the policeman, and most will willingly use torment, so none is expected dim sufficient to aim an eloquent, English-talking man which is actually an expanding newspapers incident. Beggar-makers do round-up forsaken juvenile kids and mutilate them in alignment to make them more agreeable, while it is highly unlikely that any such progeny will ever possibility upon a $100 account, much less be adept of recognizing it by feel and scent alone. (Sengupta, 2009)

Insights On De Tocquevilles Democracy In America :: essays research papers

Insights on De Tocqueville's Democracy In America It has been said that a French aristocrat Alexis de Tocqueville, who visited the United States in the 1830's, "understood us" in a way that few observers (foreign and domestic) have. Furthermore, Tocqueville's Democracy in America is often cited by present-day critics because so many of the observations in it seem extraordinarily suitable even more than one hundred and fifty years later. Alexis de Tocqueville was born 1805 into a minor noble family, in which his grandfather had been guillotined during the French Revolution. He had come to the United States in 1831 to study the prison system, in which he did not do, instead he wrote Democracy in America. He had stayed in the United States through February 1832 for about nine months, so intrigued by democracy, majority rule, and the absence of social hierarchy. Democracy in America was first published in 1825, full of observations and interpretations, was written as a sort of warning for European readers; "Is this what you want?" he asks. This book was famous for two accurate predictions, one, the U.S. would someday be a world power as would Russia, second, race would prove to be the most intractable problem for the U.S. One of Tocqueville's observations about the United States is that he thought there is no country in the civilized world that is less attention paid philosophy than the United States. This is applicable to American life in 1997 because the whole world is practically joined to the United States. Just about every country in the world trades with, tours in, and watches for the United States. What I mean by watches is that they practically always know what's going on (except for the top-secret things) in the United States, whether it be by television, computers, or satellites they know what the U.S. is doing. The U.S. is basically a "free-for-all" county; the laws and schools are less strict than other countries such as, Japan in which the students there have to go to school six days a week with much more homework then U.S. schools. Another observation of Alexis is that religion is associated with all the customs of the nation and all the feelings of patriotism. Another way of saying this that there is a religion for everyone. This is still true in 1997 because everyone has there own belief and goes to the church or believes in the religion that they desire. The religious person believes in what he or she wants to believe in and in most case respects what another persons religion might be.

All Students Should be Required to Study a Foreign Language :: Argumentative Persuasive Argument Essays

All Students Should be Required to Study a Foreign Language Educators historically have argued over the propriety of offering various academic courses. One recent yet continuing argument on American college campuses tends to pit school against school, professor against professor, student against student, school against professor, professor against student and student against school. The issue is whether or not courses in a foreign language should be required to attain a Bachelor's degree. Some believe the idea is absurd, while others believe it is a progressive move toward 21st century education. Although some people believe the entire world should speak English, the reality is that all Americans should have some degree of formal education in a foreign language. Foreign language skills could have a positive impact on race relations in America. The number of minorities in America is rapidly increasing. In fact, "minority" groups will soon form a collective "majority" of the citizens in America. Considering the facts that many minority groups speak English as a second language and America has no official language, compulsory foreign language classes are viable options. Of course, opponents of mandatory foreign language courses will say that immigrants and naturalized citizens should learn and speak the "de facto" official language of the United States--English. It is a valid point, but misses the bigger picture. People who speak English as a second language are already bilingual, while American-born students typically are not. Language is the most fundamental aspect of a culture. Students who learn the not-so-foreign language of the predominant minority group in their region of the country will gain at least some insight into the different cul ture of their neighbors and perhaps have a better understanding of them at the personal level. If we take these bits of insight and understanding and couple them with compassion, fertile ground for multicultural harmony in America will be sown. While foreign language skills can improve domestic affairs, the same can be said of foreign affairs. Foreign language skills can be useful in promoting American foreign interests. In a global economy, doing business abroad is paramount, but language barriers can be a burden. Opponents of a foreign language requirement in education would argue that most foreign businessmen already speak English. Admittedly, most foreign competitors do speak English, but only out of necessity. They learned to speak English in an effort to better communicate with their American counterparts and take advantage of the money making potential of doing business in America. All Students Should be Required to Study a Foreign Language :: Argumentative Persuasive Argument Essays All Students Should be Required to Study a Foreign Language Educators historically have argued over the propriety of offering various academic courses. One recent yet continuing argument on American college campuses tends to pit school against school, professor against professor, student against student, school against professor, professor against student and student against school. The issue is whether or not courses in a foreign language should be required to attain a Bachelor's degree. Some believe the idea is absurd, while others believe it is a progressive move toward 21st century education. Although some people believe the entire world should speak English, the reality is that all Americans should have some degree of formal education in a foreign language. Foreign language skills could have a positive impact on race relations in America. The number of minorities in America is rapidly increasing. In fact, "minority" groups will soon form a collective "majority" of the citizens in America. Considering the facts that many minority groups speak English as a second language and America has no official language, compulsory foreign language classes are viable options. Of course, opponents of mandatory foreign language courses will say that immigrants and naturalized citizens should learn and speak the "de facto" official language of the United States--English. It is a valid point, but misses the bigger picture. People who speak English as a second language are already bilingual, while American-born students typically are not. Language is the most fundamental aspect of a culture. Students who learn the not-so-foreign language of the predominant minority group in their region of the country will gain at least some insight into the different cul ture of their neighbors and perhaps have a better understanding of them at the personal level. If we take these bits of insight and understanding and couple them with compassion, fertile ground for multicultural harmony in America will be sown. While foreign language skills can improve domestic affairs, the same can be said of foreign affairs. Foreign language skills can be useful in promoting American foreign interests. In a global economy, doing business abroad is paramount, but language barriers can be a burden. Opponents of a foreign language requirement in education would argue that most foreign businessmen already speak English. Admittedly, most foreign competitors do speak English, but only out of necessity. They learned to speak English in an effort to better communicate with their American counterparts and take advantage of the money making potential of doing business in America.