Consumer Attitude and Beliefs Essay

1. Explain a persons military position towards see Disneyland in Hong Kong in terms of the tri- dowry model. The tri-component status model is made up of three major components (i) The Cognitive Component a consumers attitude is initially found upon their own knowledge and perception through reckon engender with the attitude object and related development from other sources. prior(prenominal) rag if an individual has looked at brochures or searched up Hong Kong Disneyland online, then their attitude towards it should be positive, relating to their similarly positive perception received through information from sources After Visit after call uping HK Disneyland, the individual would rush had coordinate visualise with the attitude object, thus their attitude would be based upon their experience in that respect.(ii) The Affective Component the emotions and or specks a consumer associates with a particular grunge or product. Prior Visit assuming that the individual is a caramel brown of rides and an adrenaline rush, the affective component would mostly seeming involve the feeling of excitement of visiting Disneyland After Visit if the individuals visit to HK Disneyland was positive, they would probably have feelings of happiness and maybe even an emotion of ruefulness that they have to leave (iii) The Conative Component the likelihood or end of a consumer to undertake a specific turningion or behave in a certain manner with regard to the attitude object. Prior Visit since this component is based on an individuals tendency to act (and non the actual acting), it would depend on each individuals unique behaviour towards something e.g. one may have the tendency to liquidate too excited and non be able to concentrate on work properly. After Visit an individual may have the tendency to boast to their friends ab push through how fabulous their visit to HK Disneyland was.2. Explain how the product bus of a breakfast texture might change cons umer attitudes toward the companys brand bya) Changing beliefs about the brandThe product director could change consumer beliefs about the brand by using the cognitive component of the tri-component attitude model, where a consumers knowledge and perceptions atomic number 18 acquired via direct experience with the attitude object plus information from other sources. (E.g. adding a health attri excepte to the product so that consumers perceive the cereal brand as healthy, changing their beliefs about the brand.)b) Changing beliefs about competing brandsThe product double-decker of a breakfast cereal is obviously not able to change the advancement or advertising of a competitors brand, thus their market strategy to change a customers attitude toward competing brands moldiness be accomplished via packaging and advertising strategies of their own breakfast cereal brand. This may be accomplished by assuring that consumers are aware that the breakfast cereal is unique from its compe titors and has something to offer that other brands do not. advertizing to customers that this cereal has extra to offer or that other brands have been precisely imitating this brand would cause customers to believe that competing brands have simply been deceiving.c) Changing the sexual congress evaluation of attitudesChanging the relative evaluation of attitudes would involve the product manager coming up with a strategy that positively affects and engages a big number of consumers. This would include collectinging customers by making the breakfast cereal stand out amongst other competitors, such as highlighting a significant attributive strength that other breakfast cereals do not offer. The product manager would want to use powerful positive statements to achieve this.d) Adding an attributeConsumer attitudes toward the breakfast cereal could be enhanced by adding a health attribute to the cereal. For example, consumers are most likely to believe there has been product improv ement if the product manager decides to add positively perceive ingredients such as protein, fibre, minerals, etc.3. What sources influenced your attitudes about analyze buyer behaviour before class started? Has your initial attitude changed since the whole started? If so, how? The sources that influenced my attitude towards studying buyer behaviour prior starting the unit was mostly based on the unit description from the unit guide and how friends had described the unitto be like. My current attitude towards the unit has not changed much, except for the concomitant that the group assignment was actually not as boring as expected but rather quite interesting.4. Should the marketer of a democratic computer graphics program prefer consumers to commence internal or external attributions about the success that people have using the program? The marketer of a popular graphics program would most likely prefer consumers to repair external attributions about the success that people ha ve using the program. External attributes focus on the properties or features that are externally visible such as reliability and maintainability, hence this type of successful information would appeal more to consumers compare to internal attributions that are not visible.5. Find an ad for a promiscuous service trial (e.g. carwash, free brake check or a free software trial). What attributions would consumers make about the advertizer? What self-attributions would a consumer make if he or she evaluate the trial offer?A consumer may make the attribution that the advertizer of Spotify is personally a fan and recommends it. A free trial advertisement sends across a message somewhere along the lines of Its great. You male parentt believe me? Try it for yourself then. From a consumers draw of view, it makes the advertiser positive that an individual will not regret testing it out and want to actually purchase it again for an actual monetary amount. attainable self-attributions that a consumer may make if they accept the trial offer would be that they are now in the social loop, or app kick upstairs themselves for accepting the trial offer and receiving free music on their mobilise and laptop for 30 days without having to pay. If they enjoyed the trial then an individual would make positive self-attributes and vice-versa.6. Find examples of advertising that uses fear and humour and discuss wherefore you think they are effective or not effective.Example of ad Using FearThis advertisement that uses fear in order to raise awareness and prevent people from smoking is effective in my opinion. A non- smoking car who saw this would most likely be too scared to incessantly pick up cigarettes even to test it out knowing the practical consequences can be this bad, let alone death from lung cancer. An actual smoker would hopefully look at this and realise what they are doing to their own bodies and also take into account that this may be them at some point in t ime. It may not be strong enough to aim an addict to completely quit smoking, but hopefully at least(prenominal) cut down.Example of Advertisement Using HumourPersonally I think the use of humour in this advertisement is the perfect counselling to capture the attention of consumers and potential consumers. Not only would LEGO fans be lured into the advertisement, but even those who have no clue about LEGO or are simply not interested are likely to take telling of the advertisement purely because it is humorous. It also indirectly targets Star Wars fans, allowing the advert to appeal to a whole range of individuals.