Sales And Marketing

Running head : SALES AND MARKETINGAbstractThe is aimed at discussing Vonage by dint of with(predicate) the optical prism of its translational put to work . In to have exculpate ships c whollyer-out s slipal condense wind , the comp whatsoever(prenominal) s account mastery , opportunities and finds of transformation , and the correspond along s website analysis lead be performed .Sales and tradeingVonage and transformational figure outTransforming is the process of aligning people , process and engineering for the achievement of the play along s strategic goals (Nolle 2005 ,br 92 ) The introduction of a wide-cut technology or technological process into the food market often serves the intimately efficient path port for expanding business , make it st able , constantly developing and profitableVonage is the bright example of how spick technologies gouge shape the business its short and prominent bank note displays the transformational mode , which can also be used by otherwise companies in their striving for market success . Vonage was started in 2001 (Vonage , 2007 ) Being initially based in Edison , N .J , the familiarity s sharp-sightedness has been capable of transforming its management and technological advancement to the purpose of contain 55 of the mobile and conference technologies market (Lookabaugh 2006 ,. 213 ) Recognizing the select to qualifying a revolutionary crossway to the client , the comp whatever managed to utilize this familiarity for the benefit of its culture moreover , utilizing this knowledge in straight-laced manner meant performing and monitoring the transformation process through the complex set of measures , among which deep trade and node solvent research has played primary subroutine The federation has been able to shift the e mphasis from handed- dump call back commun! ication methods towards the use of upstart advanced VoIP technology transforming it agree to the node quests and the need of the market has allowed the company to be change from a small entity into a large technological insertion employing more than 1 ,700 people (Vonage , 2007In case with Vonage , the process of transformation has involved not only transformation of traditional managerial aspects it has integrated product transformation with the expanding upon and development of the Vonage company anatomical structure . The traditional appearance of transformation has hence been adjusted to the present-day(a) market conditions : larger profits unpredicted threats , growing customer demands and increasing productivity (Kennedy 2004 ,. 106Opportunities and insecuritysSpeaking roughly the risks , any transformational process bears opportunities almost follow to risks , especially for the technologically advanced company as Vonage . Evidently , the study opportunity bro ught to the company as a result of continuous transformation , is conquering additional market sh be . By changing the way people express , along with providing the customers with the unique and simple technology in that respect ar vast opportunities that Vonage pull up stakes move move out the beaten track(predicate) ahead its competitors . In addition , with Verizon being the major company s competitor , one should admit that Vonage marketing dodging is importantly different , being concentrated on maintaining equal direct of customer service , no matter if the customer has turn to them directly or has bought their products in the reseller meshwork inside or outside the U .S (Lookabaugh 2006 ,. 214 ) The product design and dodge is veritable with the idea that each business or orphic entity possessing and will use it in its daily activity . nonetheless , with the active voice development of these technologies , there argon risks to be faced by the company , which whit ethorn slow down the process of transformationFirst o! f all , lack of personal education in the area of technological advancement may keep numerous customers from using Vonage products Vonage management admits the possibility that `education awareness is the most serious risk in Vonage transformational process (Nolle 2005 br. 94 ) This risk and its negative consequences can only be minimized till the detailed clarification of the benefits customers will experience when using Vonage products . consequence , regulatory conditions interpret another risk to Vonage transformation . The need to completely limiting the regulatory basis of telecom operate with the invention and capital punishment of advanced communication devices is align with the risk of the marketing expansion rates being temperate and slowed down .

`At this oneness , the industry should be reaffirmed as an interstate service receivable to its mobility characteristics to fit the existing judicial structure (Kukec 2007 , A4 ) The convergence of tuner technologies with other newest communications means will acquire new meaning and growing capabilityVonage website analysisFor any company working in advanced technologies market respite , creating its own website is a packagingal material instrument and the means of delivering product and service schooling to its potential and existing customers The complexity of the website , the level of its interactivity and the convenient form of delivering breeding to website users ultimately determine its effectivenessVonage possesses a well developed website it is patently aimed at helping new users to hold initial boilersuit i mpression about the company and its products , as wel! l as the latest offers and discounts . The website is designed in the way to allow buyers and resellers change state familiar with the teaching concerning the recent company s developments and technological solutions . As soon as the customer accesses the website homepage , he (she ) is involved into the macrocosm of numerous impairment offerings . but , as long as the customer uses Vonage website study looking for specific product or service , there is serious risk that he (she ) may be upset in the amount of information offered at Vonage website (Vonage , 2007With the initial focussing made on products and function , the company s history and other related sections are less forceful . Potential resellers are seriously interested in the history and transformational processes of the company , which are the major determinants and signs of the company s stability and exacting reputation . However , in to become familiar with the company s information , the new user will spe nd some time accessing this information on the company s website , which may create false impressions about the company s corporate culture and value . This is why it could be recommended to better emphasize the company s missionary station statement and history , making it integral with the effective promotion of the Vonage products and services through its website (Vonage , 2007ReferencesKennedy , L (2004 . Wandering along the highroad to disceptation and convergence - thechanging CMPS roadmap . Federal Communications Law journal , 56 , 101-107Kukec , A .M (2007 . VoIP calls are very PC earnings call service appeals to a growingnumber of customers . Daily Herald , February 22 , A4Lookabaugh , T (2006 . A model of emergency service of VoIP through credentials andlabeling . Federal Communications Law Journal , 58 , 212-215Nolle , T (2005 . What kind of business is VoIP ? In the public network it may be simply astage in a eternal transmutation . Business Communication Review , 35 , 92-94Vonage website (2007 . Retrieved on kins! folk 13 , 2007 from HYPERLINK http / vane .vonage .com http /www .vonage .com PAGEPAGE 6 ...If you want to get a full essay, cabaret it on our website: OrderCustomPaper.com

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