Market analysis C & J Clarks Ltd

Market analysis C & ampere; J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY memorial AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. macro instruction ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF strategic ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark express (Clarks) to prepare a report which would include a food market analysis of the UK footwear industry and to intimate a mo of strategic recommendations which would ensure that Clarks secures its short, medium and ample term incoming as the market leader in the shoe business. expatiate supporting my findings and recommendations are detailed in the main report. A summary of the main points are as follows:-FindingsClarks brand is accepted as one of quality with a stron g market share of children?s footwear and the ?the more mature? customer. The companion has a strong distribution net which could be use as a platform to put in new products at minimal incremental cost. There is a signifi trickt bane from new competitors such as the major supermarkets as soundly as high mold retailers extending their product spue to footwear. footgear is growing in importance as a ?fashion? item and evidence supports an increase in ? pulse? buying particularly by women.

Consumers in the age run for 30 to 49 years olds spend the most on footwear, on average £322 per annum. There is increased political flagellum on ?cheap? imports e.g! . tariffs on imported goods from China and Vietnam. The EU billing is also monitoring anti ? competitive carriage closely. This could intensify in the future. Social trends are impressing Clarks? market. There is a croak towards ?cheaper? more fashionable boots and shoes made of synthetical materials which can easily be disposed of after a relatively short period of time. The UK economy is showing signs of backwardness tear down which will have an adverse impact on demand... If you expect to get a full essay, outrank it on our website: OrderCustomPaper.com

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