Case Study of Goldman Sachs

Dong tam Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide dissemination system done many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a indorser line externalise for the rail line in Switzerland. This report ordain hit the books the entrance feasibility of the new market bit including the attractiveness of Swiss tiles market, the local business operational surroundings analysis, global competing outline and three years financial plan for Dong Tam calculate the market to maximize the dominance success of DTG in this market. The Switzerland is known as competitive frugal in the homo since the stable and develop economy over time (Euromonitor planetary 2010). This creates a great opportunity for DTG put in to this market. Also, there ar wide ranges of factors that attract companys merchandise their product s. Firstly, with the political incentives, DTG can begin its new business with less corking requirement compare with other countries.

Secondly, even out Switzerland is land clock country; there is a important development of supplying chain system with reliable ternion party logistics firms which insure the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction usance is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office subsidiary will be established after 3 years of operation if the market is potenti! al for long-term development. The first salt away will be located in Bern which is the capital of the United States of Switzerland, after that, the distri exactlyion system will be spread out to other populate cities. Besides, for competing not only from the local firms but also from the multinational competitors such as Porcelanosa and Iris, international stigmatise and discount, allowance pricing for different...

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