Functions of Mass Media

Peoples use of mass media Cognition: act of getting acquaintance ? to get data about something, either to keep up with info on some event or to follow all told new thing just for general familiarity ?cognitive need is one of basic human needs. some other individuals or groups. (For ex, they refer to content of mass media to have discomfit of conversation) ? may be viewed as fulfilling social integrative needs. assimilation: to make up or maintain link with  Stimulation, residual & emotional let go: to bilk boredom & distort & to give vent to pent-up emotions & frustrations (gore films, drippy films). Withdrawal: to escape need to communicate with people around them when dont destiny to or feel embarrassed (reading newspaper in usual place). (Joseph.R.

Dominick, The kinetics of crowd Communication, 1996) Needs gratified by media deviance (from routine) personal relationships (with characters + for socialisation) Personal identity (identification with fictional characters) Surveillance (info-gathering for decisionmaking) (Sociology of the Mass Media, Mc Quail & Brown) Cognitive functions Resolution of ambiguity or question in times of social upheaval military limit formation, which changes as new people become public figures agendum setting, media selects topics about which high society members think Expansion of establishment of beliefs - media informs society of other people, places, & belief systems & values  Affective do ? feelings and emotions fear, anxiety, hostility, frustration & colligate emotions as events are processed throug h media channels. people nice desensitized! to scenes of violence in reality due to high motion picture on media Behavioral effects? individuals doing something that they otherwise might non do if it were not for the influence of the media on which they are dependent.  auditory modality response 2 extremes: overcritical ? media has considerable effects (Marxist Media Theory, hypodermic needle...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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